[Þýtt af síðunni http://www.brief.pl/wiadomosci,info,23684,210.html í gegnum systran.co.uk]

[Auglýsingu pólska bankans má sjá hér: http://www.youtube.com/watch?v=zUAYyFIKV1U ]

John Cleese - the star of a cult „flying circus Monty Pythona”, „hotel retreat” and „Rybki named Wandą” - soon will advertise cash credit of Western bank WBK. Campaign under the motto „how all this all!” moves on Saturday, 23 February.

John Cleese will advertise credit cash on targets consumer - into 45 - and 15-sekundowych spotach. Scenario became obudowany about the situation when Cleese on the plan spotu of advertising more than by game begins to be interested by credit with BZ WBK and, in order to it to take, commands relations with Poland… Cleese had the possibility of the introduction of own corrections to the scenario. Negotiations with constant actor about. 2 months. How assures Grzegorz Adamski from press bureau BZ WBK, non-difficultly was to convince comedian to advertising financial institution in Poland, having weighed, that earlier stepped out already in the advertising of banks, of Icelandic among others Kaupthing.

BZ WBK this the first bank, which in the communication reached along celebrity a world format. - Hitherto remittance we managed to a broad group of receivers, the inhabitants of smaller localities. Now we aim in the customers from large cities, therefore the choice of the face of campaign we executed spośród recognized actors through this target group - speaks Adamski. Of course not without importance was also non-trite sense of humour, though how assures Adamski, will not be this however the level comparable absurd with this, presented through kabater mummy in the advertisings Plusa.

Spot became dialed in United States in the studios The flight, more widely known as Warner Hollywood Studios. How assure Thomas Hilt, president of agency Men at Work realizing campaign and responsive for attire, on the rumor about this, that Cleese takes part in the photographs, on the plan appeared the teams from other rooms of studio Warner, in order to spy the work of actor. Picture they produced: - Crossroad Pictures, from of Polish side - the opus picture from of American side. Staged Wade Sherman. By planning and by the purchase of media was occupied mediowy house Universal McCann. Spoty advertising with the participation Cleese'a they will be broadcast in TVP 1, TVP 2, TVP 3, TVN, Polsat, TV 4, TVN seven, Polsat athletics, TVN 24. Beyond advertising picture, picture J. Cleese'a stay also utilized on the nets wielkoformatowych, citylightach and the own of advertising carriers BZ WBK in the detachments of bank. Press campaign will encompass occurring titles: „Gazeta Wyborcza”, „fact”, „newspaper”, „Poland The Times”, „athletic review”, „Party”, „life on hot”, „gala”, „Newsweek”, „angora”, television weeklies and regional newspapers. Moreover BZ WBK will carry out distributional campaign on the portals Onet.pl, Interna.pl, Wp.pl, Gazeta.pl, with poczty accounts of electronic O2.pl and Wp.pl and through komunikator Reptile- reptile. (IZ)